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The UK's Most Loved Brands 2022

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Welcome to Savanta’s Most Loved Brands – a recognition and celebration of the most emotively connected brands in 2022.

The UK’s Most Loved Brands 2022

Welcome to Savanta’s Most Loved Brands – a recognition and celebration of the most emotively connected brands in 2022.

Through this report we celebrate the brands which have garnered the public’s affection and we consolidate this data to into a ranking order across various sectors and industries.

Having canvassed more than 200,000 UK adults on their feelings towards over 2500 brands, we’re excited to provide this data rich listing of the brands which have truly captured the hearts of the UK public.

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See where all 1300+ brands ranked in our interactive league table below and compare their Brand Love rankings across age, industry and region!

* Data for our Most Loved Brands 2022 is created by ranking organisations by their Brand Love, having met suitable Brand Awareness criteria. The insight was drawn from 200k consumers using 2022 data collected through BrandVue, Savanta’s market intelligence platform, which conducts 1 million interviews per year.

Leveraging the full power of BrandVue

1 million + interviews annually

Monitoring consumer perceptions daily and monthly

2000+ brands tracked each year

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The UKs Most Loved brands 2022

Only those 18 and over are asked about alcoholic beverages.

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