Consumers today are a breed apart. They don’t compartmentalize their desires. In today’s dynamic marketplace, consumers are no longer confined by sectors. Their desires are holistic, and they expect their values to be reflected in every brand they interact with, from their preferred clothing line to their morning coffee. Such a landscape poses an intriguing challenge for businesses — how to stay ahead and cater to these continuously evolving expectations?
At Savanta, we believe in the power of broader horizons. That’s why we have created TrendVue, an AI-powered insights tool that offers a panoramic view, helping you uncover groundbreaking trends within and beyond your industry.
An unexplored world of inspiration
Traditionally, insight has focused on analyzing trends within a specific industry. While valuable, this approach can limit your vision. TrendVue dismantles these boundaries, facilitating the discovery of emerging trends in entirely different sectors that could be instrumental in unlocking novel possibilities for your brand.
Imagine this: the fitness industry is abuzz with wearable tech, but could the travel sector’s focus on immersive experiences inspire you to create “smart luggage” that also serves as a fitness tracker?
TrendVue empowers you to make these unexpected connections. By analyzing vast amounts of data from credible sources, our AI engine identifies high-potential trends, regardless of their origin, enabling you to influence outcomes, driving:
- Customer retention: Future-proof your brand by adapting your offerings to meet future consumer demands.
- Acquisition: Spark innovation by identifying trends from unrelated sectors that can inspire new product lines or marketing campaigns.
- Revenue growth: Stay relevant by ensuring your brand isn’t left behind, by catering to the all-rounded expectations of today’s consumers.
Understanding trends in context
Identifying trends is just the beginning. Understanding how they resonate with your audience is equally important. Savanta goes beyond basic trend identification. TrendVue incorporates our industry-leading youth tracking data to provide context around how different demographics perceive and engage with emerging trends.
This deep understanding allows you to tailor your approach to resonate with specific audiences. Imagine leveraging the growing popularity of plant-based alternatives in the food sector to introduce a new line of eco-friendly cleaning products.
The future of trend spotting
Savanta is constantly innovating to empower our clients with the most cutting-edge tools. We’re excited to announce that TrendVue will soon integrate social media analytics, allowing you to see not just what trends are emerging, but also how much people are already talking about them online.
This additional layer of insight will provide invaluable guidance on how to best position your brand to capitalize on the latest buzz.
Ready to see the future?
Don’t wait for inspiration to strike. Take control and leverage the power of unseen trends. Get in touch with Savanta today for a personalized demo of TrendVue and see how it can help your brand reach new heights.
Savanta: Unlocking the power of tomorrow, today.
Savanta’s TrendVue is paving the way for a new era of informed, agile, and strategic decision-making. To learn more about TrendVue and how AI can streamline your research and wider business needs, get in touch today.
